Business model

Proper Guard operates on a client-centric, service-based business model designed to offer legal security and peace of mind to individuals navigating the property market in Singapore. Our approach is grounded in trust, expertise, and transparency — three pillars that form the foundation of our revenue and operational strategy.

Core Value Proposition

We provide specialized legal services tailored to the complexities of real estate transactions in Singapore. Our value lies in eliminating uncertainty, reducing risk, and ensuring legal clarity at every stage of a property purchase. We don’t just review documents — we protect lives’ most important investments by offering professional, actionable legal insight.

Target Market

Our services are aimed at:

  • First-time home buyers seeking clarity on legal obligations

  • Buyers of private condominiums and landed property

  • Real estate investors looking for secure, long-term asset protection

  • Foreign nationals purchasing property in Singapore

  • Busy professionals who want end-to-end legal support without delays or legal jargon

By focusing on both individuals and institutional buyers, we maintain a broad yet focused market presence that supports stable and scalable growth.

Revenue Streams

Our business generates income through fixed-fee legal service packages. This model offers our clients cost predictability while allowing us to optimize our internal processes for efficiency. Revenue streams include:

  • Standard Legal Packages: Fixed pricing for common services such as contract review, title due diligence, and compliance checks.

  • Premium Advisory Services: Higher-tier packages for investors and complex transactions, including strategic consultations and risk assessments.

  • Add-on Services: Optional legal reviews for special conditions, documentation for family transfers, or follow-up advisory for disputes.

This pricing structure allows us to serve a wide range of clients while maintaining service consistency and operational profitability.

Customer Relationships

Our relationship with clients is built on personalized communication, clarity, and continuous support. Every client receives one-on-one legal consultation, clear documentation, and full process visibility. We prioritize:

  • Fast and responsive legal guidance

  • Transparent communication without legal jargon

  • Education and empowerment through detailed walkthroughs

  • Post-transaction legal support when needed

These elements not only reduce legal friction but also lead to high customer satisfaction and word-of-mouth referrals.

Key Resources

Our primary assets include:

  • A team of experienced legal professionals specializing in real estate law

  • A digital operations system for secure document handling and case tracking

  • Established relationships with real estate agents, banks, and legal registries

  • Internal knowledge databases built from past case experience

These resources enable us to deliver repeatable, high-quality service across diverse client profiles.

Channels

We acquire and serve clients through:

  • Our official website (Proper Guard)

  • Direct online consultation booking

  • Real estate agent referrals

  • Social media outreach and educational content

  • Word-of-mouth and client recommendations

Digital-first delivery allows us to scale while keeping operational costs lean.

Cost Structure

Our primary expenses are:

  • Salaries and fees for legal professionals

  • Technology infrastructure and data security

  • Marketing and client acquisition

  • Compliance and licensing requirements

  • Continuing legal education and training

We operate with a lean administrative structure and reinvest a portion of our revenue into improving service quality and expanding our digital infrastructure.

Scalability and Growth Strategy

Our business model is designed for scalability. By productizing legal services into clear, fixed packages, we streamline delivery and reduce overhead. Growth is supported by:

  • Automating common legal workflows

  • Developing online tools for client self-service and progress tracking

  • Expanding referral partnerships with real estate agencies and mortgage advisors

  • Introducing multilingual support to attract foreign investors

Our long-term vision is to become Singapore’s most trusted brand in legal property protection — and eventually expand our model into other regulated property markets in Asia.